Logitech G and McLaren usher in new racing era

Logitech G, a Logitech brand, has announced a renewed partnership with McLaren, ushering in a new era of racing. By combining McLaren’s rich history in motorsport and automotive with Logitech G’s expertise in sim racing, esports and gaming technology, the two companies are diving deeper into esports this year than ever before.

“Logitech G has supported McLaren’s esports efforts from the start and I look forward to expanding this partnership. Logitech G is unique in the way they work with their partners to create the best experience and high-quality products for gamers.” says Mark Waller, Managing Director Sales & Marketing at McLaren Racing. “We are excited to bring gamers a new G Challenge and open a new gateway to the racing world.”

Logitech G and McLaren are leading the way in sim racing. Competitions such as the McLaren Shadow Project and the Logitech G Challenge have played a key role in the rapid growth of the community and interest in motorsport. In 2018 and 2019, both events attracted the attention of more than one million participants. In the future, McLaren and Logitech will join forces in one exciting competition, the G Challenge 2020, the most complete sim racing competition in the world.

“McLaren is a pioneer in the automotive industry and the hyper-competitive world of Formula 1. We are excited to continue our collaboration and broaden our commitment to a shared vision to take sim racing to the next level in gaming and beyond ,” said Vincent Borel, General Manager Gaming Simulation at Logitech G. “Along with McLaren, we are going to create an exciting simracing experience that will ignite the passion and racing spirit in all of us.”

The countdown to the online racing competition G Challenge 2020 starts today. For more information about the event of the year, visit www.logitechgchallenge.com

Leave a Reply