Strauss Zelnick, the chief executive of Take-Two, said in an interview that he thinks it’s justified to charge the higher $70 price for NBA 2K21 for next-genconsoles. Among other things, he argues that there are much higher costs incurred today
In a interview with Protocol Zelnick opens up about why he thinks the new basketball game is the right product to make the jump from $60 to $70. The Take-Two boss notes that no price increase has been discussed for the duration of almost 15 years and that production costs have increased by 200 to 300%. He also argues that there is now a much bigger game for that $60 or $70 delivered than was the case ten years ago for $60,
A.E. Zelnick emphasizes that the ability to spend money online at NBA 2K21 is entirely optional and that it is not a free-to-play game. The interviewer also asked whether the varying prices and the different monetization methods are intended to rake in as much money as possible. Zelnick says that take-two’s goal is not so much to maximize revenue figures, but to provide the best entertainment experiences by focusing on quality.
In July, a research firm said that several publishers are considering raising the prices of their games for the next-gen consoles. This agency already found that the cost of producing titles for the PS5 and Xbox Series X has increased by 200 to 300 percent.
In the summer announced 2K Games that NBA 2K21 will cost $60 for the PlayStation 4 and Xbox One, but that the version for the PlayStation 5 and Xbox Series X will get a price of $70. Like Rockstar, 2K Games is included in Take-Two. Ubisoft previously said through ceo Yves Guillemot that the next-gen games that will be released before the end of this year will not receive a higher price. He did, however, leave in the middle whether that will change for the titles that come out next year.